Case Study
Retail Food Service Rebranding
When Upper Midwest Coffee Roasters decided it was time to move on up, they looked to Darren Leet, Inc. to guide the process. To start, a leadership and employee questionnaire resulted in a one page SWOT – the guiding document for all subsequent copy and creative work. After getting comfortable with the new name, a full brand was developed and rolled out to signage, packaging, in-store marketing, website, and tons of other fun little projects.
Local Billboard
Corporate Business Cards – Die Cut
Packaging Design
Print Ad – City Pages
Merchandise Example
Logo Alternative
Sustainable Packaging Design
T-Shirt Design
Truck Wrap Graphics
UP Coffee Crest
UP Coffee Logo
Coffee Consumer Packaging Design
UP Coffee Website Landing Page
Foundation Work
- Employee Idea Sessions
- One-Page Strengths, Weaknesses, Opportunities, Threats guidance document
- Core brand and sales copy
Design Basics
- Corporate Logo Design
- Additional Icon Designs
- Corporate Idenity and Standards Guide
- Business Cards and Sales Collateral
- Print Advertisments
- Website Design
All The Fun Stuff
- Video Script and Production
- Illustration
- Package Design
- Outdoor Signage Design
- Vehicle Wrap Design
- T-Shirt and Merchandise Design
- On Location Photography