Case Study
Retail Food Service Rebranding

When Upper Midwest Coffee Roasters decided it was time to move on up, they looked to Darren Leet, Inc. to guide the process. To start, a leadership and employee questionnaire resulted in a one page SWOT – the guiding document for all subsequent copy and creative work. After getting comfortable with the new name, a full brand was developed and rolled out to signage, packaging, in-store marketing, website, and tons of other fun little projects.

Foundation Work

  • Employee Idea Sessions
  • One-Page Strengths, Weaknesses, Opportunities, Threats guidance document
  • Core brand and sales copy

Design Basics

  • Corporate Logo Design
  • Additional Icon Designs
  • Corporate Idenity and Standards Guide
  • Business Cards and Sales Collateral
  • Print Advertisments
  • Website Design

All The Fun Stuff

  • Video Script and Production
  • Illustration
  • Package Design
  • Outdoor Signage Design
  • Vehicle Wrap Design
  • T-Shirt and Merchandise Design
  • On Location Photography

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