Case Study
Real Estate Branding and Marketing

A new flagship apartment building in downtown Bismarck, ND wasn’t just special, it was a market-changing leap forward. Before there was a hole in the ground, Darren Leet, Inc. provided investor materials, lead the property naming and gave a foundation for lease up marketing strategy. From these, a brand and marketing collateral was developed to reflect the Renaissance Lofts experience.

Foundation Work

  • Investor Prospectus
  • Market Research
  • Real Estate Lease Up Marketing Plan

Design Basics

  • Property Naming Exercise
  • Corporate Logo Design
  • Website Design and Development
  • Corporate Identity and Standards Guide
  • Business Cards and Sales Collateral
  • Print Advertisements

Building the Brand

  • Interior Virtual Tours
  • Email Blast Campaign
  • Exterior Marketing Signage
  • Interior Wayfinding and Art Wall Graphics
  • Exterior Feature Signage
  • Neighborhood Marketing Collateral

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