Case Study
Real Estate Branding and Marketing
A new flagship apartment building in downtown Bismarck, ND wasn’t just special, it was a market-changing leap forward. Before there was a hole in the ground, Darren Leet, Inc. provided investor materials, lead the property naming and gave a foundation for lease up marketing strategy. From these, a brand and marketing collateral was developed to reflect the Renaissance Lofts experience.
Foundation Work
- Investor Prospectus
- Market Research
- Real Estate Lease Up Marketing Plan
Design Basics
- Property Naming Exercise
- Corporate Logo Design
- Website Design and Development
- Corporate Identity and Standards Guide
- Business Cards and Sales Collateral
- Print Advertisements
Building the Brand
- Interior Virtual Tours
- Email Blast Campaign
- Exterior Marketing Signage
- Interior Wayfinding and Art Wall Graphics
- Exterior Feature Signage
- Neighborhood Marketing Collateral